Blackbuck - BlackBuck

User Research and its Importance

User research is essential to building a better product because it provides insights into the needs, preferences, and behaviours of the people.

What it Takes to Design a User-Friendly Theft Protection Feature for Trucks!

Introduction

In the last part of this blog series, we discussed the importance of robust telematics solutions, described how our theft protection (relay) functions in a vehicle and how it's used.

The Role of GPS in Trucking

According to Niti Ayog's report, 40 lakh + trucks move around 70% of the domestic freight in India making trucking the main facilitator of the movement of goods and products in the country.

The Role of Data Science in Trucking

With approximately 75% of the goods being transported using trucks and with over 7 million trucks on road, the logistics economy in India is dominated by road freight. The small fleet operators who own less than 5 trucks are the backbone.

Humanization and Localization of Product

Recap

Part 1 of this blog talked about the growing need for localization of our product. We found out what our users needed and validated it through usability testing and user research. The end goal was for our...

Introduction

India is predominantly a vernacular country. Out of its 1.4 billion population, only 140 million people (~10%) speak English and less than 0.1% of the total population speak English as their first language in India.